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Pinball Magazine & Pinball News May 2021 recap PINcast
PodcastAnalysis updated 3d ago2 hr 39 min listenBy Martin Ayub, Jonathan Joosten
The start of the month means another PINcast looking at all the latest excitement from the pinball world. In their latest PINcast, Jonathan Joosten of Pinball Magazine and Martin...
Highlights
- American Pinball is now wholly owned by Ametron Corporation, changing from sister company status
- American Pinball aims for 5,000-6,000 unit market share annually, targeting half the market against current 10,000-12,000 annual industry production
- American Pinball intends to release two games per year going forward, up from historical one game per 18-24 months
- American Pinball has secured distribution through Betson, one of the largest US arcade operator distributors
- Dhawal Vasani (previous oversight) has 'chosen to pursue his own path,' prompting Ametron's decision to take complete control
- Upcoming games will feature Deluxe (homeowner/collector) and Classic (operator) model tiers
- American Pinball uses off-the-shelf electronics and mechanical parts to accelerate market entry and assure customer trust in company longevity
- Ametron owns a contract manufacturing electronics business with 7+ subsidiary companies and approximately $100 million annual revenue
Notable quotes
“America is the country that gave me the opportunity to build Ametron. And so this is as an homage to that.”
“We are not making for profit. You know, this is something my wish to help community. If we are really only looking for money, you would have run, you know, upgrade the price twice.”
“When I show it to you, it's going to be ready. And that's the title that we're working on right now. Long gone are the days of let me show you a video and do some hand-waving.”
“The only way we can grow the pinball community is introducing people to new games... We want to have that social communication... put games in locations. That is the key goal for American Pinball.”
“75% of any arcades in the world have an ice product in there... That company produced somewhere about 500 games a week.”
“Why reinvent the wheel? There was a strong product out there, so we partnered up with that... The best way to sell machines is get them out the door.”
“You can't build a team unless you have a mechanical engineer. You can't build a game unless you have a game designer. You can't have art unless you have an art director.”
Entities
- American Pinball Inc.· company
- Ametron Corporation· company
- Betson· company
- ICE (Innovation Concepts Electronics)· company
- Flying Dutchman· game
- Hot Wheels· game
- Houdini· game
- Oktoberfest· game
- David Fix· person
- Dennis Nordman· person
- Dhawal Vasani· person
- Ducky Vidya· person
- Jack Hager· person
- Joe· person
- Jonathan Yousson· person
- Josh Kugler· person
- Martin Leib· person
- Mukesh Vasani· person
- Nirmal Vasani· person
- Zofia Ryan· person
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