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Episode 118 - Marketing 101

PodcastAnalysis updated 3d ago1 hr 32 min listenBy Dennis Kriesel & Tony Kurkowski
From the creator

Tony and Dennis are joined by Travis Murie in this episode of the Eclectic Gamers Podcast. Pinball: The discussion is entirely around marketing and promotion in pinball, specifically focusing in on...

Highlights

  • Over 90% of consumers watching explanatory videos are more enticed to purchase a product
  • Video is the primary way consumers discover brands, not company websites
  • American Pinball Hot Wheels was backordered at launch primarily due to insufficient units built, not demand
  • Livestream reveals are inferior to pre-recorded reveals because you lose narrative control
  • Spooky Rick and Morty sold 750 units without showing actual gameplay, relying on controlled promo video
  • Stern outsources all premium content (gameplay reveals, code update reveals) to third-party streamers like Jack Danger
  • Straight Down the Middle's Willy Wonka pre-recorded reveal video has ~70,000 views and is the industry gold standard
  • Spooky built brand loyalty through 80-90+ podcast episodes before Rick and Morty reveal

Notable quotes

Video advertising is pretty much the number one way that consumers are going to discover a brand in which they are going to purchase later on.
Travis Murray
I honestly do think that this is one of the weaker ways to reveal a product because I feel like you don't have control. Like when you're doing a live stream compared to a pre-taped segment, you really don't have control of any narrative within that live stream.
Travis Murray
It's like imagine that you go to a movie premiere and you know the movie's premiering, but the special effects aren't done yet. That's what a lot of these places do because the coding isn't complete.
Travis Murray
Jack was having issues with the internet for the first 30 minutes.
Dennis (host)
Spooky sold out of Rick and Morty without even showing actual gameplay. Like it was controlled. You saw some of it through a promo video, but they didn't show just somebody just live streaming the game.
Travis Murray
All of your major pinball manufacturers are outsourcing their premium content. So legally speaking, it could be different nowadays, but pretty much that means anything that Jack is going to or Deadflip is going to stream, he owns 100% of that content.
Travis Murray
I don't think I have a single pinball manufacturer's YouTube page, Twitch page, any video page on social media bookmarked. And I sit here as someone who's commentated on this hobby for years.
Dennis (host)
That first impression people were getting of the car just spinning non[stop]... The majority of comments are talking about that mech and it in a negative light from the very get.
Travis Murray

Entities

  • American Pinball· company
  • Jersey Jack Pinball· company
  • Spooky Pinball· company
  • Stern Pinball· company
  • Texas Pinball Festival· event
  • Hot Wheels· game
  • Raza· game
  • Rick and Morty· game
  • Stranger Things· game
  • Teenage Mutant Ninja Turtles· game
  • Willy Wonka· game
  • Deadflip Pinball Streaming· organization
  • Roanoke Pinball Museum· organization
  • Straight Down the Middle· organization
  • Dennis· person
  • Jack Danger· person
  • Josh Sharp· person
  • Robert Mueller· person
  • Steve Bowen· person
  • Tony· person
  • Travis Murray· person

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